The refined 'X' hints at the open book whilst forming an expressive yet functional form, reinforcing the core concept of the bundle and aiding in transition between content.
In contrast, a refined treatment was applied to key titles for improved legibility while maintaining a balance between communication and design aspects.
The identity creation involved various approaches tailored to different purposes, focusing on legibility for certain elements like talk titles and utilizing gentle constant motion for secondary animations.
Typography enhancements aimed to provide a contemporary touch by altering the hierarchy of NYT fonts with equal emphasis on Franklin and Cheltenham, playing with scale and weight for aesthetic balance.
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