The Valkyries' logo plays into that symbolism in a few key ways. Let's tackle the obvious first: the logo is a set of Valkyrie wings. Then there's the wings' spine, down the logo's center, which is really two visual symbols in one. It's shaped like a Valkyrie's sword, 'a symbol of courage, power, and authority,' according to the team. But it also represents the Bay Bridge, a major landmark that connects Oakland, where the Valkyries' practice facility and front office are located, to San Francisco, where the team will play its home games.
Look closer and you'll notice its V-shaped wings have a total of 13 lines: a reference to the fact that it's the WNBA's 13th team, and arranged to resemble bridge cables.
The team's color palette is black and 'Valkyrie Violet.' It's a lighter shade of purple than used by the Sacramento Kings and Monarchs, though detractors online brought up the color schemes' similarities.
Amanda Chin, the Warriors' senior vice president of marketing, led work on the Valkyries identity along with Cartwright, an agency whose client roster includes the Detroit Pistons, LA Dodgers, and Chicago Fire. The agency has shown a love for infrastructural logos before in their mark for the LA Clippers, which depicts a clipper ship from a similar vantage point.
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