"We've got a rich footy heritage, so thought why not go back to the swooping crow, from 1991, but give it a modern feel," he said. "The people are really going to love it, it might take a bit of time, but we're really proud of it."
"Well done to whoever's 10 year-old child put this together," one fan comments on Twitter, while another adds, "It's like going from Windows 10 to Windows 98."
And while yes, while it isn't one of the best logos of all time (and does somewhat resemble the German flag), the backlash to what's essentially a cleaner design does seem a little unwarranted.
But didn't these fans get the memo? Heritage logos are in right now! Yes, it's a rather retro design, but that's the whole point - it's a pleasing nod to the colourful logo of the late 1990s.
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