"We came to realise that League fans are seriously hungry for easter eggs and little hidden gems, and so really enjoyed sprinkling some messaging and copy throughout some of these assets, which were hidden behind translations into binary, various scannable codes, and even using some encryption, which someone would have to spend some time decrypting," the team says.
"It takes over a year to bring a band to life, including several teams across Riot to develop the creative concept, make original music, define the brand, create in-game skins and execute a marketing campaign," said Maria Egan.
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