Michelob Ultra holds the highest SMV at almost $5.5M, benefiting from a deal with the NBA and prominent exposure in WNBA arenas. Nike's widespread presence on WNBA jerseys makes the brand an outlier in SMV evaluations by Relo Metrics.
Brands associated with Caitlin Clark, including Eli Lilly and Gainbridge, are top performers in SMV due to their connections with the WNBA player. Inaugural WNBA Changemakers Nike and AT&T also report high SMV figures.
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