Reddit Unveils Branding Refresh, Including an Updated 'Snoo' Character
Briefly

We're introducing new bespoke typefaces, Reddit Display, and Reddit Sans. Reddit Display incorporates the theme of conversation directly, with counterforms designed in the shape of conversation bubbles. It's the basis for our new wordmark and is perfect for bold, expressive headlines. Reddit Sans was built for the Internet, with clear, understandable letterforms that maintain the warmth and eclectic nature of online conversations. It's designed to be incredibly versatile, with a large x-height for readability and disambiguated letterforms for rapid identification and a more accessible user experience.
In addition to OrangeRed, Reddit colors now include GuavaPink, LimeGreen, BananaYellow, and JuniperBlue. Redditors are colorful, so adding more hues better expresses and conveys the uniqueness of Reddit communities, posts, and conversations.
Read at Social Media Today
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