At the heart of any advertising agency are the creative disciplines. Creatives are the storytellers and visualizers, traditionally comprising Art Directors and Copywriters. They're the ones who conjure up the ideas and bring them to life, each from their unique perspective.
Strategists are more focused on problem definitions and framing. They delve deep into the client's challenges, crafting the creative briefs that serve as the north star for the campaign. Their work often extends into Communications Planning which determines the what, where, and when of a campaign's execution.
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