""When designed with purpose, sports logos have the power to unite a fan base, representing sporting passion and athletic excellence.""
""Haliburton's fiery logo debut is a prime example of attention-grabbing design that goes against the grain, capturing a bold personality unafraid to provoke the opposition.""
PUMA unveiled a new logo in collaboration with NBA player Tyrese Haliburton, featuring the bold phrase "OVERRATE THAT". This design responds to critics who have deemed him overhyped, showcasing a sense of attitude and defiance. The logo, which pairs Haliburton's signature emblem with the Puma brand, reflects a retro athletic appeal yet maintains a modern streetwear quality. The launch post on Instagram highlights the backlash Haliburton has faced, transforming it into a pivotal marketing opportunity that has resonated with fans, evident in their enthusiastic reactions.
Read at Creative Bloq
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