Part of the problem in the case of the Canadian Army logo design debacle was communication. And part of it may have just been bad design.
'Tell us in the comments what you think,' the Canadian Army's official Twitter account implored as it revealed the army's 'revitalized branding'. And people didn't hold back.
The backlash prompted the Canadian Army to follow up with a series of further tweets in which it attempted to clarify that the strange pixelated moose is not replacing its main logo.
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