Nintendo has lost a significant legal battle against a small Costa Rican supermarket named Super Mario, which has been in operation for 52 years. The legal conflict arose when Nintendo attempted to block the supermarket's use of the name during a registration renewal. Interestingly, the supermarket's usage predates Nintendo's gaming brand by over a decade. Ultimately, a technicality in trademark law allowed the supermarket to retain its name, as Nintendo's trademark does not cover grocery sales, highlighting an unexpected win for small businesses over corporate giants.
Nintendo's attempt to stop a Costa Rican supermarket from using the name Super Mario has failed, allowing the small business to continue using its 52-year-old brand.
The supermarket was able to keep its name due to a technicality in trademark law, as Nintendo's registration does not cover the sale of groceries.
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