The RETINAA-designed Swiss passport, launched in fall 2022, merges advanced security with artistic tradition, reflecting Swiss identity. It emphasizes the country's natural landscapes through 3D modeling and innovative graphics, presenting an imagined journey along Swiss waterways. The design showcases cultural heritage and history while retaining high-level counterfeit protection, ensuring it’s not just an administrative document but a source of national pride—a 'brand ambassador' for Switzerland. The passport pays homage to its cartographic roots and Switzerland's identity as a vital European water resource.
The Swiss passport is more than a formal administrative document. It is the expression of Helvetic identity and a brand ambassador for Switzerland abroad.
The concept reinterprets cartographic traditions while honoring the country’s natural and built landmarks through 3D modeled landscapes.
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