The new 2024 Wicked movie poster featuring Arianna Grande and Cynthio Erivo has drawn criticism for its lack of originality, especially noting the absence of Elphaba’s iconic red smirk.
Comments on social media reflect disappointment as viewers call out the uncanny lighting and copy-and-paste effect of the poster, expressing a desire for more authentic representation.
The original 2008 design remains highly regarded, with fans lamenting the lost charm in the new promotional material compared to the beloved West End poster.
The buzz around Wicked's marketing highlights the risks of over-produced imagery, as audiences increasingly appreciate genuine artistic expression over excessive digital manipulation.
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