"Illustration and typography has been designed with the comparison function in mind. Savvy Grotesk, created with Studio Feixen, supports several hundred languages, helping with the reach of the platform. It features highly exaggerated, bendy inktraps and sharp corners which feel at home with the travel and budget-friendly space Trivago sits in."
"DesignStudio says the purpose of Hank generally is to guide users through not only the search comparison tool but their onward journeys.\r\n\"Our goal was not just to create a new look but to redefine the essence of Trivago - to make it a brand that people not only recognise but connect with on a personal level and return to time and again,\" says Vinay Mistry, ECD at DesignStudio."
"This isn't just an aesthetic upgrade; it's our way of standing out in the competitive travel market, making sure we cut through the noise.\" - Jamine Ezz, CMO at Trivago
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