Over the past few years, Lego has undergone a complete design refresh, including evolved brand identity, to ensure a more coordinated brand experience across all business aspects beyond just the logo. This effort aims to create consistency and unity for the audience globally.
Drawing inspiration from comic books, Lego has integrated visual storytelling elements such as recognizable cells, speech bubbles, and Lego minifigures into its brand experience. The adoption of these elements caters to the young customer base, many of whom are still enhancing their reading skills.
#lego-brand-refresh #visual-storytelling #brand-identity-evolution #brand-experience-consistency #design-principles
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