Sarah Burton's new role as creative director at Givenchy signals a significant shift in luxury fashion, emphasizing traditional design skills over mere hype. Her experience at Alexander McQueen assures both creative depth and commercial insight that may breathe new life into the iconic French maison.
Burton expressed her excitement, stating, 'It is a great honour to be joining the beautiful house of Givenchy, it is a jewel. I am so excited to be able to write the next chapter in the story of this iconic house and to bring to Givenchy my own vision, sensibility and beliefs.'
According to fashion journalist Lauren Sherman, 'For LVMH, Burton's technical talent would be the key. Contracting Burton would be a message to the market, and consumers, that the company still values traditional design skills, not just hype.'
Sidney Toledano, chair of the Givenchy board, called Burton 'an exceptional creative talent,' noting that her unique vision and approach to fashion will be invaluable to this iconic maison, known for its audacity and haute couture.
[
Collection
]
[
|
...
]