"It's not enough to be a good writer": Zosia Swidlicka on the importance of brand language in copywriting
Briefly

Zosia Swidlicka is a writer specializing in art, design, and creative culture. In 2022, she established Opening Line, focusing on putting brands into words.
About this time last year, I put out a survey where I asked questions like 'What is brand language?', 'How do you use it?', 'Why does it matter?' and posted that on LinkedIn.
Read at Creative Bloq
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