Corona's 'Fisherman Storytellers' campaign stands out in a digital landscape by embracing traditional art through a handcrafted book. This stunning piece, created by Black Madre, uses diverse materials and techniques to tell local maritime stories and reflects the caiçara culture. It features pages that are uniquely interactive and multilayered, representing the fishermen's lives impacted by environmental challenges. The book not only serves as captivating art but also acts as a narrative vehicle for sustainable practices, enhancing community ties and cultural storytelling.
In an increasingly digital creative world full of influencer endorsements and AI ads, it's refreshing to see a campaign that embraces traditional art mediums.
The handcrafted book combines multiple art techniques and materials for a diverse tactile experience, made from reclaimed boat wood and salvaged nautical materials.
Each page tells its own unique story, giving a voice to the fishermen affected by Brazil's seasonal fishing ban, spotlighting an initiative that trains them.
Transcending aesthetic beauty, the book gives a voice to the community, reinforcing Corona's commitment to sustainability and powerful storytelling.
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