Graphic designer and illustrator Darren Shaddick has overhauled the knife brand Allday Goods, which pairs colourful handles made from plastic waste with sharp, durable blades.
Darren ties together the two defining aspects of the brand's process, tradition and ingenuity.
It's an unusual union - "typically you would not stick a plastic handle on a forged knife," Hugo explains on the site - but this unexpected energy is captured well in the brand.
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