"I knew it was time to monetize my needlepoint hobby when my closets and drawers were bursting with artwork. I began my business in January 2025 after years of working at a law firm and doing needlepoint for fun."
"My customers are getting younger. These days, it's somewhere between a full-time job and a hobby, and it has its challenges. When most people buy art, they're paying for paintings or sculptures."
"One of the most surprising parts of my side hustle is Gen Z's recent interest in my work. They make up about 25% of my customers, and my sales have grown by 75% since this time last year."
Kevin Lustik, a 62-year-old needlepoint artist, began monetizing his hobby in January 2025 after years of creating art for fun. He has sold around 40 pieces, priced between $100 and $600, and his work is displayed in galleries in New Mexico and New York. Despite not making enough to quit his law firm job, he views his art as a passion project. Notably, Gen Z has shown increasing interest in his fiber art, contributing to a 75% sales growth over the past year.
Read at www.businessinsider.com
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