Amidst the typical autumn trends of black and grey, a refreshing plum color trend emerges as a stylish and versatile choice, embraced widely by fashion influencers this season.
Plum shades are stylistically versatile, pairing well with various tones. They add depth when worn with purples and reds, while lighter colors like dusty pink enhance brightness.
Having seen significant presence in A/W 2024 runway shows, plum has made its mark with brands like Fendi and Tom Ford, signaling its growing popularity in fashion.
High street retailers like COS and Zara are quickly adopting the plum trend, showcasing it through tailored pieces and playful designs, marking it as the season's favorite.
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