The Rapida is the latest concept car created by students of IED Torino's Master in Transportation Design in partnership with Italdesign. It represents a shift towards joyful and sustainable mobility that resonates with the values of Gen Z. Unveiled in Turin and featured at Milan Design Week 2025, Rapida showcases innovative design that connects traditional automotive engineering with modern emotional engagement. The project emerged from an intensive six-month collaborative process involving research on industry trends and user insights, highlighting the commitment to rethink the future of sports cars with a youthful spirit.
In collaboration with Italdesign, IED Torino's Master in Transportation Design students unveiled the Rapida, a concept car designed to embody speed, style, and purpose for Gen Z.
Rapida is not just a vehicle; it's a bold manifesto for the next generation, seamlessly blending design elements that resonate with the values of speed and sustainability.
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