Romain Girard, Puma's Head of Innovation, emphasized, "We want you to leverage this. This is how we work, this is who we are and this is where we are going." He underlined the brand's commitment to innovation and transparency, inviting media to engage with their prototypes and processes, reflecting a bold approach to brand engagement and product development.
During a physical demonstration, Girard showcased the efficacy of the newly developed Nitro Elite Foam, stating, "You see the light? He says, gesturing to a small digital reader. We have an energy return of 48 percent... This is what we have been developing for the last three years." This highlights Puma's meticulous approach to research and innovation in their product technology.
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