The ADC Annual Awards recently launched its 104th edition campaign, titled 'Be Seen by the Best Eyes,' focusing on attracting submissions from all creative professionals. The MullenLowe Design Studio, along with ROOF Studio Brooklyn, created a series of eye-catching animated shorts that fuse nostalgia with surrealism to engage the creative community. The campaign also features humorous poster designs and emphasizes the unique perspectives of its jury, inviting creatives to showcase their most original work and aiming to stand out in a competitive landscape.
This campaign was a chance for us to craft a love letter to the industry we love so much.
The emphasis is on the discerning eyes of the awards' jury, suggesting that they evaluate work more deeply than other.
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