Many large organizations fail to innovate despite having creative talent because their processes prioritize efficiency over invention. This creates a stagnant culture, where teams get stuck in a complacent mindset of "this is how we've always done it." To foster genuine innovation, leaders must consciously disrupt this flow by encouraging questioning and redefining routines. A successful example is Disney's MagicBand, which reflects a commitment to enhancing the customer experience, not just a new tech development.
One of the biggest creativity killers is what I call the "River of Thinking." It's the comfortable current of "this is how we've always done it," where past successes become anchors. Breaking out of this river takes conscious effort.
The key to scaling creativity isn't waiting for lightning to strike - it's architecting the conditions for a thunderstorm of ideas. That requires a fundamental shift in leadership.
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