The article discusses a prevalent concern among designers regarding the impact of data on creativity, as expressed by a student in a Data-informed Design class. The fear stems from organizations and AI tools encroaching upon traditional aspects of the design process, which risks leading to uninspired results. This sentiment, often termed shadow planning, has existed for decades and reflects the struggles designers face when starting projects without ample direction, often relying on vague analogies for guidance, like comparing their work to well-known brands.
I often fear Data might overshadow creativity, leading to safe, uninspired designs. A common sentiment in modern design, expressed by a student in my class.
Designers today fear losing creative control as organizations and AI tools increasingly take over parts of the design process.
Shadow planning, a fear long present in design, arises when there’s a lack of clear direction at the start of a project, leading to reliance on vague comparisons.
When starting a project, designers often lack reference points, leading to reliance on references like 'our site is like Amazon, but for pet accessories.'
Collection
[
|
...
]