Loyal customers were understandably unhappy with the news, with many taking to X to share their frustration. "Canva's value is in two areas -- quick basic editing of images, and their vast template library for everything else. It's the software everyone wanted from Adobe: basics plus starter templates. AI doesn't value add to what was already there," web design teacher Jen Kramer says.
Announcing the price hike in an email to Canva Team users, the company states that from December, subscriptions will go from $119.99 per year to $500 per year. Presumably, to soften the blow, a 40% discount will be offered for the first 12 months, reducing the price to a cool $300. "This change helps us continue building awesome products like our Visual Suite, Magic Studio, Brand Tools, and other highly requested features," Canva claims.
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