Julian Kyanston, founder of Propaganda, discusses his journey from a tumultuous youth rife with football gangs to the creative world of branding. His memoir, "Brand Warfare," reflects on how his working-class upbringing in Yorkshire and the casuals culture influenced his views on branding. He emphasizes that brands serve not only as identity markers but also as sources of courage and confidence. In a varying daily routine, he embraces flexibility and responsiveness, approaching each task with a focus on mood and motivation, striving for creative excellence.
My upbringing in working class Yorkshire and the youth culture of the 80s fueled my passion for brands, teaching me their real power in personal identity.
In Brand Warfare, I explore how my turbulent youth and obsession with designer labels shaped my understanding of branding's impact on societal dynamics.
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