Google Makes It Easy to Deepfake Yourself

"“This is for creators who want to bring themselves into their content but don't want to have to shoot themselves,” Roman says. He previously scanned his likeness to create a digital clone of himself. Now, he can insert himself into any AI-generated videoclip he wants using Google's new Omni Flash model."

"Google launched Flow last year under its experimental Labs division. “Google has never had a product line for creative work before,” Roman says. “Productivity, definitely. Developers, absolutely. Video consumption, yes. Not for creative work.” He sees this as Google's attempt to build tools for the next generation of creators."

"Similar to other announcements from Google I/O surrounding Google Search, many of the new changes to Flow are part of the company's larger attempt to make AI agents, essentially automated software taskmasters, and vibe coding, building bespoke features with natural language prompts to AI, more mainstream for a broader audience. For example, users can repeat custom instructions when generating videos and create automated workflows that sort similarly styled clips into folders."

"One of the most immediately noticeable changes to Flow is the new video-generation model powering the experience: Omni Flash, succeeding Veo. Similar to how Google's Nano Banana model brought more context about the world into the AI image-creation pro"

Elias Roman demonstrates a new Flow feature that uses a scanned likeness to create an avatar for AI video insertion. The feature lets creators appear in AI-generated clips without shooting themselves, using Google’s Omni Flash model. Avatars are positioned as social-first selfie deepfakes, similar in style to earlier OpenAI Sora capabilities, and are available through the Gemini app and YouTube. Flow was launched last year in Google Labs to provide creative tools beyond productivity and consumption. New Flow updates also support AI agents and vibe coding by enabling repeated custom instructions and automated workflows that organize similarly styled clips into folders. Omni Flash replaces Veo as the video-generation model powering the experience.

Read at WIRED