George Tscherny, a leading figure in postwar graphic design whose work unified the crisp, clean lines of European modern art with an American commercial pop sensibility, died on Monday at his home in Manhattan. He was 99.
Many of the designers who crafted the signature images of the era were European immigrants, often refugees like Mr. Tscherny, who brought a familiarity with the latest in modern art and design. Their work graced advertising campaigns, produced on Madison Avenue, that pushed cigarettes and toothpaste and jet travel into American homes.
His work differed from that of the many graphic designers who gravitated to the so-called Swiss style, an austere, stripped-down aesthetic heavy on grids, clean lines, and abstraction. He brought in humor and humanity: For an ad for Overseas National Airways promoting winter travel, he arranged silhouettes of airliners to resemble a snowflake.
[
Collection
]
[
|
...
]