Adam Laws, a fashion expert and founder of Baked Clay London, predicts that blue will be the 'IT colour' for the upcoming season, particularly in the form of cornflower and cobalt blue. This trend resonates with the concept of the 'Unexpected Blue Theory,' where a pop of blue is introduced to otherwise muted outfits to create visually striking ensembles. Additionally, the anticipation of double denim's resurgence hints at a nostalgic nod to the trends of the 90s. The versatility of blue will also manifest through accessories, with cobalt blue appearing in items such as mascara, as seen during previous fashion weeks.
Patrick McDowell highlights the ongoing popularity of pastel hues observed during February London's Fashion Week, noting that highlights like lemon and peach will dominate the runway. He aligns these soft colors with positivity and nostalgia, asserting that they symbolize 'home and brighter times.- His upcoming SS25 collection aims to encapsulate these joyful pastels through creative prints and colourways, further establishing pastel shades as significant players in the industry.
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