(Image credit: Scene Group)
While 3D and CGI animation might get a lot of the focus these days, 2D motion design continues to evolve and can still be hugely powerful and effective.Its simplicity can command attention, simplify complex messages or data and make a memorable impact.Some of the industry-standard tools being used have been around for decades, but a small British team is out to shake things up with procedural, non-destructive software based on their frustrations as creatives.
While 3D and CGI animation might get a lot of the focus these days, 2D motion design continues to evolve and can still be hugely powerful and effective.Its simplicity can command attention, simplify complex messages or data and make a memorable impact.Some of the industry-standard tools being used have been around for decades, but a small British team is out to shake things up with procedural, non-destructive software based on their frustrations as creatives.
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