The article discusses the intriguing marketing strategy behind Marvel Studios' movie Thunderbolts*, which features a lesser-known team of antiheroes. The filmâs title includes an asterisk hinting at a significant twist that unfolds in the post-credits, where the team is rebranded as The New Avengers. As the marketing campaign evolves, posters and billboards are changed to reflect this new name, generating buzz and some criticism for potentially spoiling the film's surprise for audiences yet to see it. The marketing approach paints Marvel's advertising as both creative and controversial.
In the Marvel Cinematic Universe's Thunderbolts, a lesser-known team of antiheroes grapples with rebranding, offering fresh dynamics and a twist on heroism.
Marvel Studiosâ recent marketing tactic reveals spoilers by changing the film posters from Thunderbolts to The New Avengers, sparking mixed responses.
The asterisk in Thunderbolts hints at a deeper narrative twist, showcasing Marvel's innovative advertising strategies that potentially spoil major plot points.
As moviegoers notice substantial changes in promotional material, questions arise about the effectiveness of marketing strategies when it intersects with spoilers.
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