Kim Berlin, a solo designer, was commissioned to develop the visual identity for Avelo, a new budget airline focused on underserved regional airports. Her design earned multiple awards and recognition, marking a significant achievement for her small firm. However, Avelo's recent partnership with the Department of Homeland Security to operate charter deportation flights has sparked controversy and a backlash from the public, leading to calls for a boycott. Berlin is struggling to reconcile her creative contributions with the airline's new direction.
It was actually a huge deal for me because I'm a one-person operation over here. I was selected to create an entire airline from scratch.
Berlin's bright and cheery design has won her numerous awards, including the American Graphic Design Award, and an honorable mention in Fast Company's Innovation by Design Awards.
Avelo's agreement to participate in these deportation actions has prompted backlash, including a growing petition to boycott the company.
CEO Andrew Levy defended the partnership, stating that the company's work is aimed at serving communities through offering accessible air travel.
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