DEMO Festival is a free, open-to-the-public motion design festival founded by Studio Dumbar/DEPT and Global. It uses public screens to support creativity, community, and experimentation in a changing motion design landscape. The festival began with large-scale screen installations at Amsterdam Centraal, where up to 80 screens were used in 2019. Over seven years, it expanded in size and stature, opening access to more designers. DEMO takes over advertising spaces for 24 hours and replaces ads with curated, non-commercial digital works across cities. A Cities Edition reached 15 cities across Europe and North America, synchronizing hundreds of screens for millions of passersby. Digital-out-of-home partners provide ad-free screen space to enable coordination.
"What sets DEMO apart is its unique format - for 24 hours, advertising spaces across cities are taken over and turned into a curated, non-commercial showcase of motion design. From train stations and shopping streets to large-scale urban screens, the festival replaces ads with experimental, artistic and playful digital works, bringing motion design directly into daily life."
"At last year's DEMO Festival, the initiative reached a major milestone with its first global Cities Edition, expanding to 15 cities across Europe and North America, including Los Angeles and Vancouver, transforming hundreds of the screens we look at every day into a synchronised, worldwide stage for motion design. Millions of passersby across continents experience these screens, but not quite in this fashion: through a 24-hour exhibition of cutting edge visuals."
"Everywhere you go, motion design is making movements alongside you. It's often a uniquely transient form of design, one that you see in train stations - much like the very one that the festival began in: Amsterdam Centraal, where in 2019, up to 80 screens were populated with boundary-pushing design. Seven years later, it has gradually grown in size and stature, opening its doors to even more designers than ever."
"Digital-out-of-home partners Global, blowUP media, Adtrackmedia, Warexpo and NEORT all joined this unique initiative by offering ad-free screen space for the festival, lending the festival a powerful screen presence that is otherwise nearly impossible to co-ordinate. Screens at train stations across fifteen major cities in the Netherlands, including Amsterdam"
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