Blinkink uses the subtle imperfections of cross stitch to craft an animated campaign for Burberry
Briefly

The article discusses the challenges of translating animations into cross-stitched fabric, emphasizing the need for clarity in design. Daniel highlights how too much detail can lead to unclear images. The Burberry project involved stitching 120 animated frames onto blue fabric, necessitating expert adjustments to align them correctly. Collaboration with Blinkink and sound designer Charlie Pelling brought modern energy to the piece, incorporating sounds from the stitching process. The article underscores the contrast between handcrafted warmth and digital precision, advocating for the value of human touch in creativity.
As with taking anything from one format into another, there's always the tricky work of translation.
We wanted the cross stitching to look as nice as possible but if they became too detailed the images were made unclear and mushy.
The subtle imperfections that enter analogue animation as a result of human touch and craftsmanship add warmth and humanity.
This whirring machine sound cleverly ties in the craftsmanship behind the embroidery and puts the animations laborious process in the spotlight.
Read at Itsnicethat
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