Italian giants Juventus led the trend in badge redesign in 2017, transitioning to a simple black and white 'J' logo, catering to both kits and casual wear without appearing too sport-specific.
Juventus aimed to attract a broader audience beyond football fans, similar to the cross-market appeal of New York Yankees caps, making the badge versatile and trendy for various demographics.
The shift towards minimalist badges is driven by a desire to modernize and attract younger fans, validated by successful examples like Juventus and Arsenal's simplified design introduced in 2002.
Clubs like Arsenal, with their latest cannon logo, continue the trend towards minimalist, versatile designs for a broader appeal beyond traditional football followers.
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