The article discusses the importance of personal branding for executives, emphasizing clarity and control over how one is perceived. It presents exercises inspired by leaders like Jeff Bezos and Seth Godin. The first exercise prompts individuals to seek feedback on their reputations, while the second centers on understanding public expectations for future actions. Together, these exercises are designed to help executives bridge the gap between their desired image and current perception, thereby enhancing their credibility and professional identity.
Understanding how you're currently perceived by peers, clients, and other stakeholders allows you to identify disconnects between the image you want to project and the image you actually project.
My brand is what others think I'll do next, highlighting that a personal brand is also about anticipating your future actions and the expectations that come with it.
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