Odee's project highlights the importance of media in societal change, utilizing social norms to critique the misconduct of corporate entities, specifically the Samherji Group in the Fishrot scandal.
The website's 'We're Sorry' page not only mirrors Samherji’s corporate identity but also serves as a pointed critique of the fishing conglomerate's ethical failures and its implications in Namibia.
Through culture jamming, Odee disrupts corporate narratives, inviting public scrutiny and dialogue around corporate responsibility and the ethics of resource extraction.
The involvement of international media was crucial for Odee, as he aimed to amplify the message behind the website, ensuring the controversy surrounding Fishrot reaches a broader audience.
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