The article explores Anna's artistic process in developing the lettering for Wolf Alice's album, highlighting the balance between client specifications and personal style. Her creative director, Rachel, described a nuanced vision for the lettering that inspired Anna to blend various styles, leading her to embrace the unique aesthetic of hand-drawn art. The article underscores Anna's departure from perfection in digital art, as she intentionally seeks the character and charm that imperfect, analogue techniques offer. Furthermore, she creatively reuses 'killed' designs, transforming them into animations to showcase her creative journey.
Anna's dedication to hand-drawn lettering is driven by the unique, raw aesthetics it offers, distinctively showcasing imperfections that digital designs cannot replicate.
Creative director Rachel's vision for the Wolf Alice album aesthetic included structured parameters that allowed Anna to explore a diverse range of styles in her work.
Collection
[
|
...
]