Ajax’s decision to revert to the classic logo embodies a desire to reconnect with heritage. As CEO Menno Geelen notes, ‘the majority of our fans have cherished this wish for years.’ The club’s 125th anniversary offers a fitting backdrop for this transition. The return of the classic emblem, originally used from 1928 to 1990, signals a broader trend in sports branding towards nostalgia for previous identities, appealing not just to long-time fans but also igniting discussions about club identity as a whole.
The original logo will feature prominently during a sold-out friendly between Ajax and Real Madrid Legends, marking its ceremonial return. This event is a crucial connection point between the club's storied history and its modern legacy. The head of the Greek hero Ajax, with the club's name elegantly positioned above, emphasizes the commitment to maintaining tradition while evolving with the times. Fans are excited, and the nostalgic move might inspire other clubs to consider a similar direction, enriching the overall sportif landscape.
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