To do this, the design team launched a new Harris for President logo in three hours, and an entire brand refresh, including ads, print collateral like signs, merch, and the website, which they built out in 26 hours.
In fact, the turnaround time for the rebrand was so rushed that the campaign's advance team was waiting by the printers for new placards to be printed ahead of Harris' visit to campaign HQ.
New details reveal that Harris' all-female design team developed six logo options for the campaign to consider before landing on the final. They designed all of them in the three hours after Biden announced he would no longer seek a second term and endorsed his vice president.
#political-graphic-design #campaign-branding #high-pressure-deadlines #presidential-politics #brand-development
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