In response to President Trump's announcement of a 25% tariff on auto imports, Audi is halting shipments of cars that arrived after April 2 and is working to adapt its strategy. With 37,000 vehicles in its US inventory, enough for about two months of sales, the company is taking precautionary actions. Carmakers typically hold an inventory of under three months, allowing them some time to formulate longer-term responses as their executives meet with EU officials amid declining European share prices reflecting market concerns over increased prices and weakened demand caused by tariffs.
Volkswagen's Audi is holding its cars that arrived after April 2, when President Trump announced a 25% tariff on auto imports, in US ports.
The brand sent a memo to dealers stating it would freeze shipments from April 2 until further notice, as it strategizes on tariffs.
Carmakers, on average, have just under three months' worth of inventory on hand in the United States, providing some breathing room amid tariff implications.
Executives met with EU President Ursula von der Leyen to discuss responses to tariffs, as European shares faced a significant downturn amidst tariff fears.
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