"They could soon be unboxing fines rather than freebies -- Germany's online influencers are facing a tax evasion crackdown that has left them screaming OMG! The issue hit the headlines after the country's most populous state announced a specialised unit of investigators was probing influencer tax dodging on a massive scale. They are assessing a stash of some 6,000 data records from social media platforms that point to unpaid taxes on everything from earnings from views to advertising products."
""We know that there is a lot of money circulating right now," Stephanie Thien, head of the state office for combating financial crime in North-Rhine Westphalia, told AFP. "And we also know that not all of it is being taxed properly." Like elsewhere, the number of influencers on platforms like TikTok and Instagram has exploded in Europe's top economy in recent years."
A specialised unit in North Rhine-Westphalia is probing influencer tax dodging on a massive scale, assessing about 6,000 data records from social media platforms. Investigators are looking at unpaid taxes on earnings ranging from views to advertising products. Authorities say a large amount of money circulates in influencer marketing and that not all of it is being taxed properly. Spending on influencer marketing rose from €223 million in 2019 to €477 million in 2022. Some young creators fail to pay taxes due to inexperience, while others intentionally under-declare earnings or avoid filing returns, prompting criminal probes.
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