Recent data from Stifel's Think Tank Group has illustrated a stark partisan divide in Tesla's appeal. Democrats' net favorability for Tesla has plummeted to -15%, while Republicans' favorability has surged to 27% since February 2024. This shift coincides with Elon Musk's open support for Donald Trump and his increasing political involvement, which has not only polarized consumer opinions but also led to protests against him and vandalism of Tesla stores, highlighting the impact of political affiliations on brand perception.
"There is a clear negative shift from Democrats, while Republicans' willingness to buy a Tesla is rising... This backlash has surfaced anecdotally and on social media."
"Musk's involvement in conservative politics has resulted in a wave of protests against the CEO, with numerous Tesla stores vandalized in recent weeks due to anti-Musk sentiments."
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