Porsche is currently struggling with declining sales and increased competition, particularly in the Chinese market for electric vehicles (EVs). The company's aggressive target to make 80% of its models electric by 2030 has resulted in inflexibility in product planning, leading to costly delays and job cuts. Analysts believe that if Porsche had implemented a more adaptable production strategy, incorporating plug-in hybrids and shared platforms, it would have been better positioned to meet shifting consumer demands amidst growing EV competition.
Because the battery electric adoption is behind schedule, Porsche now has to develop additional combustion models on top of dealing with the costly delays in BEV ramp-up, as well as managing the weak situation in China and uncertainty around U.S. exports.
If Porsche had adopted a more flexible production approach, with more plug-in hybrids and shared platforms, such as BMW did, it would've been able to adjust more quickly to shifting trends in demand.
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