At IAA Mobility 2023 in Munich, Mercedes-Benz unveiled the CLA electric car, featuring a unique LED grille with customizable animated stars. Chief Design Officer Gorden Wagener explained how this design element differentiates the CLA from other vehicles, which he describes as 'faceless.' The car also reintroduces the 'frunk,' a front trunk providing 101 liters of extra storage, showcasing the merger of design, practicality, and electric vehicle innovation, set to officially launch in Rome by March 2025.
You can pretty much do anything you like with these animated stars because you can customize the light patterns. This grille makes the car different because other cars seem faceless; they don't have an identity.
The CLA is actually an electric car, so we use the space at the front for extra storage. As simple as that.
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