Mercedes-Benz is integrating an 'electric-first' approach with its new MMA platform that will support electric, hybrid, and gas models. Despite disappointing sales of its current electric models (EQS, EQE, EQB), the automaker is adjusting its strategy rather than abandoning it. CEO Ola Källenius emphasizes this new direction, stating, "The clock starts again" for their electrification plans. The platform will debut with the CLA, marking a shift away from traditional methods of introducing platforms with pricier models first and will result in larger vehicles, accommodating advanced battery technologies.
Mercedes-Benz is prioritizing electric vehicle production with its new MMA platform, aiming to balance both electrification and traditional gas-powered models for the coming years.
As CEO Ola Källenius stated, the company is setting a renewed course for electrification, indicating a commitment but recognizing the ongoing demand for hybrid and gas variants.
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