To celebrate its 10th anniversary, the puzzle game A Good Snowman is Hard to Build has adopted a weather-based pricing system called 'pay what the temperature is.' This innovative approach sets the game’s price according to the current temperature in London, changing hourly. Currently priced at $8.30 at 8.3 degrees Celsius, the game becomes cheaper during colder months and free if temperatures drop to 0 degrees Celsius. This unique pricing model is exclusive to Itch.io due to restrictions on platforms like Steam, allowing creative flexibility.
"The developer has dubbed the new model 'pay what the temperature is.' The price on Itch.io is set according to the current temperature in London in degrees Celsius every hour."
"In the case that London falls to 0 degrees Celsius or lower, the game will be free. This means it will be cheaper at night and during the colder winter months."
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