Nintendo Increased The Switch 2 Price to $500, And It Still Isn't Enough

"“We sincerely apologize to our customers for the considerable inconvenience and trouble this will cause,” Nintendo president Shuntaro Furukawa said during the company's recent financial results presentation (via a Nintendo Patents Watch translation). “While we wanted to prioritize a wide adoption, it was challenging to bear the rising costs over a long period. The [new] pricing does not fully account for all cost increases.”"

"“While we wanted to prioritize a wide adoption, it was challenging to bear the rising costs over a long period. The [new] pricing does not fully account for all cost increases.” Furukawa added that the higher price may create an additional barrier to entry, but Nintendo is confident that a “robust software line-up” will help “enhance the Switch 2 ownership value” for consumers."

"Once September arrives, a Switch 2 will increase from $450 to $500 in the US. Of the new games on the way, several of them are scheduled to launch in the next few months: Yoshi and the Mysterious Book, Starfox, and Splatoon Raiders."

"Like almost all hardware in 2026, Nintendo is facing a perfect storm of conditions that has forced its hand. The ongoing shortage of crucial components, a weaker yen, and rising oil prices have all contributed toward making tech more expensive. Furukawa added that the higher price may create an additional barrier to entry, but Nintendo is confident that a “robust software line-up” will help “enhance the Switch 2 ownership value” for consumers."

Nintendo will raise the Switch 2 price by $50 in the US from $450 to $500 starting in September. Nintendo president Shuntaro Furukawa apologized for the inconvenience and said the company prioritized broad adoption but could not absorb rising costs over a long period. Nintendo stated the new pricing does not fully account for all cost increases. Contributing factors include component shortages, a weaker yen, and higher oil prices that raise technology costs. Nintendo expects the higher price to be a barrier to entry but believes a robust software lineup will enhance Switch 2 ownership value. Several new games are scheduled to launch soon, including Yoshi and the Mysterious Book, Starfox, and Splatoon Raiders.

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