Microsoft's new Xbox chief starts making her mark
Briefly

Microsoft's new Xbox chief starts making her mark
""Game Pass is central to gaming value on Xbox. It's also clear that the current model isn't the final one. Player behavior, content economics, and markets vary too much for a single approach to work everywhere.""
""Short term, Game Pass has become too expensive for players, so we need a better value equation. Long term, we will evolve Game Pass into a more sustainable model.""
Asha Sharma, the new Xbox chief, is actively engaging with publishers and game studios to inform her strategic decisions. She acknowledges that Game Pass pricing has become too high for players and is exploring various pricing models. Sharma emphasizes the importance of adapting Game Pass to different player behaviors and market conditions, indicating that the current pricing model is not sustainable. Her focus is on creating a better value equation for players while planning for the long-term evolution of Game Pass.
Read at The Verge
Unable to calculate read time
[
|
]